Gibson

One of the most overrated guitar brands ever. A long time ago in a galaxy far away they made good guitars and were pioneers in the electric guitar industry. Gibson has lost $500,000,000 in revenue as of 2017, and is closing their memphis factory. People have moved on from them and realized that better guitars exist at a far lower price.

Bob: "Dude I just ordered a Gibson Les Paul Custom for only $3000!"
Brian: "What the hell is wrong with you?!?!?! I just picked up a PRS SC 245 for $1700"
Bob: "But Jimmy Page played one so it must be amazing"