Active Human Verification

Active Human Verification (A.H.V) was initially developed as a new technology in 2017 to better understand the 'real' definition and value of first party consumer data when using and registering for Video On Demand and other Digital Products and Services.

First introduced off the back of the Facebook Cambridge Analytica scandal to protect consumers and advertisers from potential 'ad fraud'

All of our millions of online members and unique audience are gone through our Active Human Verification process to ensure they are 'real'

madeuppy

'Madeuppy' pronounced 'made-e-up-e' is new word used to describe statistics that are either made up or not correctly sourced.

In the Digital economy it has become a widespread trend for 'bragging rights' and 'Vanity stats' to reference this trend and word.

The word appears to have originated in the Pyrmont area of Sydney Australia.

* 'that's not true its madeuppy'

AOP

A term that is incorrectly used to describe stress in a corporate environment

Its AOP season