The Lurch

A term used to describe when you leave someone hanging. This tactic causes people to wonder why you did not respond to them. This can typically be used to make someone more interested in you (or a situation) by leaving them on “read” or “open”.

Me: Yo man did you ever text Shaina back? I heard she wants to hangout with you.

My friend: Nah man, I left that bitch on the lurch

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eat or be eaten

The idea that if you do not work your ass off, then someone else will beat you to it and potentially take advantage of you. It is the concept of fighting to be the best and come out on top or else you'll just be another unimportant number.

A fight or flight mechanism where only the strong win and survive.

Friend: "How'd you get that promotion and come out on top?'"
Me: "I worked harder than everyone else, didn't take shit from anyone, never quit, and beat everybody else to it."

Friend: "Hell yeah bro! Eat or be eaten!"

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FEP

FEP = 'future earning potential'. The FEP can be a problem that a lot of ballers run into.

Friend: Yo man, the word on the street is that Becca has the hots for you. I don't even know why lol she is way out of your league!

Me: Dude she is just attracted to my FEP.

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Urgency and Diversity

This is a concept that can be applied in business and in life to overcome adversity and create solutions. Whenever your organization (or yourself) becomes complacent or things are slowing down, you add in urgency and diversity. Diversity in this concept means to change what you are doing or add 'diverse' things to your schedule. Urgency simply means to do and carry out these things with passion, haste, or importance.

Bro 1: Dude, why can't we get brothers to come out to the parties anymore? We have been having the same parties we always have, just with different themes. What's changed?

Bro 2: Man, we have to create Urgency and Diversity! Instead of the same parties, we need to have a river rafting trip with free beer, we need to rent out a venue for a Halloween party, and we need to get everyone to chip in for party buses to go to the Travis Scott concert. That will create the fear of missing out!

Bro 1: Dude, you are so right. Urgency and Diversity!