when you completely forget, or WANT to forget a memory
guy 1: yo, remember that time we got super hammed and skinny dipped with those fine chicks?
guy 2: naaaaw man, thats a mad dead memory
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girl 1: hey, remember when you made out with jenn's boyfriend that one time?
girl 2: oh god, dont remind me, im trying to turn that into a dead memory
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