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Feministly corrective, but in a way that benefits men; elimination of a previously internalized gender stereotype delimiting of men.
"Many remember the Easy-Bake Oven looking a lot like this, but did you know it recently got a brominist makeover?" (real example)
The process by which fields gradually becoming dominated by men gain in perceived value, to the point where it's often forgotten that they were originally dominated by women (e.g. computers, Star Trek fandom); and by which fields gradually becoming dominated by women lose perceived value, to the point where it's often forgotten that they were originally dominated by men (e.g. nursing, secretarial work).
A play on the word "gentrification."
Nursing has suffered some serious mentrification for people to forget that it used to be mostly men!
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