Y.U.G.

Young. Urban. Gay.

The demographic every marketer wants to appeal to in 2015.

"We've got to appeal to the Y.U.G.s with our new bifocal range, they're our core market!"

21👍 20👎

white problems

Idle complaints to be distinguished from real issues like famine, war and terminal illness which actually matter.

E.g. Feeling vaguely unhappy in your hedonistic lifestyle, having no money because you routinely blow it all on un-necessary crap, losing the Internet connection in your studio rooftop apartment.

Guy 1: "Leave Jake alone. He has problems"
Guy 2: "Real problems or white problems?"
Guy 1: "err..."

36👍 43👎