WITCE

Acronym for "What Is The Customer Experience"

This phrase was introduced at T-Mobile USA by Rob Strickland while he was CIO. The intent was to remind people that the actions by the IT teams impact customers and to always be aware of what that means to a customer's experience.

Network guy: The switch is flapping!

Moderation: What's the WITCE?

Network guy: The WITCE is that there will be timeouts when customers update their account on-line.

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