kakampink

A term used by supporters of then Vice President Leni Robredo helped build a people-powered presidential campaign in 2022. "Kakampink" is the combination of 2 words -- "kakampi" in Filipino which means "teammate" or "on our side", and "pink" which is the common color used by the first Leni supporters to denote gentleness, humility, and woman. (Leni was the only female among the 10 presidential candidates.) As more supporters latched on to the color pink, Leni's campaign team decided to follow the supporters' lead and carry the "pink" theme. The unifying color broke into a swell of creative ways to promote and campaign VP Leni as President and for her slate. The term "Kakampink" is a very positive term used proudly by supporters of VP Leni to refer to themselves. But supporters of the winning presidential candidate, and the past president (mainly their communications strategists, some influencers, and trolls) have constantly been trying to allude to a negative connotation of the term.

I am proud to be a kakampink among so many others, even though the results of the election count went to another candidate.

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