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When a company of any kind makes an advertisement for their competition, in such a way that would cause negative responses.
1. Husband "Oh, hey hun. Just dropped Jake off at daycare."
Wife:"Go get him quick! I just saw on TV that Roman Polanski works there!"
"Oh, calm down, that's just negative advertising."
2. TV Announcer: "Thinking about going to the Stageville Concert Hall this weekend? Well good! Cause Coldplay's gonna be there!"
Man on Couch:"Fuck that shit, I'm going to the place downtown."
Women on Couch: "No, silly. It's negative advertising, it's just cause they know that Coldplay is a sucky motherfucker of a band that deserves to choke on their own cocks for force-feeding us all their whiny bull-crap."
Someone online who announces certain accomplishments or upcoming events in a public forum, such as MSN, Online games, Message boards... etc. In many instances they will just slip it in a sentence to make it subtle, when it fact it's a blatant e-advertisement. The advertising is usually sexual conquest, or just a big "to-do" list that no one else cares about but are forced to read.
Your typical e-advertiser:
*While playing a game of DotA*
Annoying player: I just got LAID everyone, everything is fucked up right now, I wanna tell this girl I love her, but I'm only in it for the pussy!
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*One of your friends has changed his name on msn*
"John Doe - Going to the cottage later, then to the beer drinking contest, then to the strip club, then to the brothel YAY!"
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When a person dresses sluty or something then you ask to take em home and they say i'm not that way
Guy:Damn girl your fine, come home with me
Girl:What do you think just cuz im not wearing underware I'm a slut
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Advertising which is overtly transparent about the way in which it works.
In the past the phrase would have implied the relaying of accurate facts, figures and statements about a product as a way of convincing the customer to make a purchase; today the term has come to mean the honesty of the company about the mechanisms which it employs in order to persuade people to buy a particular product.
e.g. Morgan Spurlock's corporate expose, "The Greatest Movie Ever Sold".
Jesus! This new McDonalds ad is saying that the only reason why I eat Big Macs is because my body is physically addicted to the artificial flavour enhancers they use! As much as I think the food sucks, that is honest advertising!
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When a company, in the midst of a scandal, public backlash, massive recall, etc., tries to cover mistakes by paying actors to pose as normal people and lie in a desperate effort to approve their image.
Tom: Dude, I'm not eating at Taco Bell anymore. Their meat's nasty.
Eric: But I just saw a commercial where their meat's 100% natural.
Tom: That's appeasement advertising. Don't buy into it!
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also false-advertising or false advertise n. Relates to instances on the internet (particularly, but not limited to gay culture) where non-desirable looking persons promote extremely favorable images of themselves, or others, in an effort to lead the viewer into believing that that is how the sender looks on a daily basis.
I went all the way across town to hook up with that guy last night because he wanted me really badly and looked really hot online, but when I got there that fugly slut opened the door and scared the crap out of me. I told him to stop false advertising and put up some pictures that looked like him and less like Ashton Kutcher, then I went home.
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when an unattractive woman (or male ) wear high heels.
"every time i hear high heels I look up expecting to see an attractive woman, but you shoulda seen this heifer that walked in clapping the floor today... man that's false advertising"
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