When a manufacturer slightly increases what they paid a producer to allow them to greatly increase the price they charge you.
This is fairtrade chocolate, you're paying alot more for it but you can feel good about it.
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FairTrade is an economic agreement between More Economically Developed Countries (MEDCs) and Third World Countries, which ensures Third World producers get a better/fairer trade (hence the name)for their products.
Before FairTrade came into play, cocoa beans from Ecuador used to be 1p for a tonne, but now they are £100 per gram!
(exageration) :P
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