the act of suffocating someone with a Snuggie
you: ahhhh!!!!!
boyfriend: wat?!?! (lifts Snuggie from ur face)
you: SNUFFICATE!!!!!
boyfrined: it was all part of the plan, my dear...all part of the plan
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smothering new ideas and fresh perspectives by overwhelming them with demands, obstacles, rigid rules, and outright hostility, fully and enthusiastically expressed, so hard and fast that EVERYTHING, "NEW," gets snuffed-out before it's ever fully-formed and presented.
#BlackLivesMatter actually started back in 2015, but the first wave of the movement died of snuffication, from the wealthy investors, as usual.