sportswashing

The use of sports to present a sanitized, friendlier version of a political regime or operation.

Qatar engaged in sportswashing by hosting the 2022 FIFA World Cup to hide it's numerous human rights violations.

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sportswashing

When a developing country involves in/uses sports so that they can hide (Or at least distract people from) their wrongdoing that they won't fix

Sportswashing is an example of reputation laundering.