Veganville

an imaginary town on top of a mountain. A metaphor invented by vegans to illustrate that going vegan can be made in stages and isn't all that easy. For many people, it requires effort, as if you were walking uphill. It might be in a valley one day, as soon as the majority of the population goes vegan.

Going vegan is still an uphill struggle - which is why our metaphor Veganville is situated on top of a mountain. (Tobias Leeneart)