A caviar substitute for the masses | the lower echelons of society (if you consume it on a regular basis).
i.e. Branston Pickle
A use of the derogartory "Chav" to denigrate that which would be considered by a "Chav" to be an ostentatious food or that which is presumed extravagant by those of a supposed lower social standing. For example:
Rupert: "Victoria does assert incessantly about humous and toasted pita bread."
Winston: "Quite agree'd Rupert, it really is such Chaviar, she is so lower middle class."
A nasty grey Slab of deep fried fish eggs from the chippy. The council estate dwellers feast on this in some pathetic attempt to appear sophisticated.
I went to the chippy last night. It must be giro day all around me was the lights of LA Gear and the stentch of chaviar